Thursday, December 15, 2011

Controversial newspaper advertising in South Africa

South African opposition Democratic Alliance Party has criticized a promotion campaign on the Independent Newspapers that will be made in occasion of the centenary celebrations of the African National Congress. The campaign will be launched on 13 January, and will be published in several local newspapers owned by the Independent News& Media Company. DA leader, Helen Zille, said that the advertising is a mere promotion of the ANC, and she commented that “it is deeply ironic that Independent Newspapers would choose to run an advertising feature glorifying the ANC when the very same party is attempting to shut down the free press”. She tried to complain to the South African media ombudsman, but her claim was rejected since it has no competence on advertising. The Independent News rejected the accusations, stressing the division between the editorial and commercial units of the company.


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